 | Advertising and Promotion: An Integrated Marketing Communications Perspective
Publication Date: January 25, 2011| ISBN-10: 0073404861 | ISBN-13: 978-0073404868| Edition: 9 Overview:Belch/Belch 9th edition continues its Advertising focus with an emphasis on IMC.It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix.The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and person...
 |  | Raving Fans: A Revolutionary Approach To Customer Service
Release Date: May 19, 1993"Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied customers isn't good enough anymore. If you really want a booming business, you have to create Raving Fans." This, in a nutshell, is the advice given to a new Area Manager on his first day--in an extraordinary business book that will help everyone, in every kind of organization or business, deliver stunning customer service and achieve miraculous bottom-line results. Written in the parable style of The One Minute Manager, Raving Fan...
|  | Barron's AP Calculus, 11th Edition
Publication Date: February 1, 2012| ISBN-10: 0764146939 | ISBN-13: 978-0764146930| Edition: 11 Both Calculus AB and Calculus BC are covered in this comprehensive AP test preparation manual. Main features include: Four practice exams in Calculus AB and four more in Calculus BCAll test questions answered with solutions explainedA detailed subject review covering topics for both examsAdvice to students on efficient use of their graphing calculators ...
|  | Statistics for People Who (Think They) Hate Statistics
Publication Date: September 29, 2010| ISBN-10: 1412979595 | ISBN-13: 978-1412979597| Edition: Fourth Edition "Your book has changed my perception and attitude towards statistics. It is very well written, the language is completely user friendly and the progression of new concepts within each chapter is fantastic. Although my class is only on chapter 5 at this point, I have found my interest in the concepts and order in which you introduce them becoming greater. I thank you with very much appreciation as I was someone who dreaded taking statistics and thought I hated it!" - Jessica Maes, ...
|  | Calculate with Confidence, 5e (Morris, Calculate with Confidence)
Publication Date: September 14, 2009| ISBN-10: 0323056296 | ISBN-13: 978-0323056298| Edition: 5 Calculate with Confidence provides a clear consistent format with a step-by-step approach to the calculation and administration of drug dosages. It covers the ratio and proportion, formula, and dimensional analysis methods. This popular text focuses on enhancing the learning experience of students at all curricular levels by making content clinically applicable. Concepts relating to critical thinking, logical thinking, and nursing process are presented throughout. New practice problems have be...
|  | TEAS Review Manual, Vers. V (5) (ATI, Study Manual for the Test of Essential Academic Skills(TEAS))
Publication Date: September 1, 2009| ISBN-10: 1933107987 | ISBN-13: 978-1933107981| Edition: 1 New for 2010, this book matches the lastest version of the Test of Essential Academic Skills (TEAS) that is used as a pre-entrance exam by nursing schools across the country. The proctored TEAS test, developed by Assessment Technologies, Inc. (ATI), measures basic essential skills in reading, mathematics, science, and English and language usage. With revised and updated questions throughout, this study guide contains instructional content in each of the four key areas, along with practice tests...
|  | Speak
Release Date: May 10, 2011The first ten lies they tell you in high school"Speak up for yourself - we want to know what you have to say." From the first moment of her freshman year at Merryweather High, Melinda knows that this is a big fat lie, part of the nonsense of high school. She is friendless, outcast, because she busted an end-of-summer party by calling the cops, so now nobody will talk to her, let alone listen to her. As time passes, she becomes increasingly isolated and practically stops talking altogether. Only her art class offers any solace, and it is through her work on an art pr...
|  | ASVAB For Dummies
Release Date: October 29, 2010| ISBN-10: 0470637609 | ISBN-13: 978-0470637609| Edition: 3 Get fully briefed on the changes to the ASVAB and sharpen your test-taking skillsWant to ace the ASVAB? This essential guide includes in-depth reviews of all nine test subjects with complete explanations for every question, proficiency exercises, and tips to help you pinpoint your weaknesses and hone your test taking skills. You'll discover the pros and cons of the paper and computer exams, which tests are important to your military career, and cutting-edge study techniques.Features four full-length...
|  | Evergreen: A Guide to Writing with Readings
Publication Date: January 7, 2010| ISBN-10: 0495798576 | ISBN-13: 978-0495798576| Edition: 9 Evergreen combines carefully crafted instruction, high-interest readings and student models, and plentiful practice exercises, to provide the most effective paragraph-to-essay-level developmental writing text on the market. The ninth edition includes expanded and revised coverage of writing essays, including an additional essay chapter and numerous additional student models. Photos enhance high-interest readings and promote critical viewing as well as critical thinking and clear writing. ...
|  | The Outsiders
Release Date: April 20, 2006Includes bonus material, a new foreword by the author, and a discussion guide. ...
|
Data Source by Amazon.com |
留言列表
