Influence: The Psychology of Persuasion (Collins Business Essentials) [Good]－Amazon

Price:$10.98

Influence: The Psychology of Persuasion (Collins Business Essentials): Robert B. Cialdini: 978006124

Book Description:

Release Date: December 26, 2006 | ISBN-10: 006124189X | ISBN-13: 978-0061241895 | Edition: Revised

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

Price:$10.98

Product Details:

Paperback: 336 pages
Publisher: HarperBusiness; Revised edition (December 26, 2006)
Language: English
ISBN-10: 006124189X
ISBN-13: 978-0061241895
Product Dimensions: 5.1 x 1.4 x 8.1 inches
Shipping Weight: 11.4 ounces (View shipping rates and policies)

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