Principles of Marketing (14th Edition)

Price:$187.99
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Principles of Marketing (14th Edition): Philip Kotler,Gary Armstrong: 9780132167123: Amazon.com: Boo

Book Description:

January 27, 2011 0132167123 978-0132167123 14

Learn how to create value and gain loyal customers.

 

Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.

 

The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.

Price:$187.99
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Product Details:

  • Hardcover: 744 pages
  • Publisher: Prentice Hall; 14 edition (January 27, 2011)
  • Language: English
  • ISBN-10: 0132167123
  • ISBN-13: 978-0132167123
  • Product Dimensions: 8.4 x 1.2 x 11.3 inches
  • Shipping Weight: 3.4 pounds (View shipping rates and policies)

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