 | Advertising and Promotion: An Integrated Marketing Communications Perspective
Publication Date: January 25, 2011| ISBN-10: 0073404861 | ISBN-13: 978-0073404868| Edition: 9 Overview:Belch/Belch 9th edition continues its Advertising focus with an emphasis on IMC.It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix.The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and person...
 |  | Evergreen: A Guide to Writing with Readings
Publication Date: January 7, 2010| ISBN-10: 0495798576 | ISBN-13: 978-0495798576| Edition: 9 Evergreen combines carefully crafted instruction, high-interest readings and student models, and plentiful practice exercises, to provide the most effective paragraph-to-essay-level developmental writing text on the market. The ninth edition includes expanded and revised coverage of writing essays, including an additional essay chapter and numerous additional student models. Photos enhance high-interest readings and promote critical viewing as well as critical thinking and clear writing. ...
|  | The Outsiders
Release Date: April 20, 2006Includes bonus material, a new foreword by the author, and a discussion guide. ...
|  | Global Business Today
Publication Date: September 24, 2010| ISBN-10: 0078137217 | ISBN-13: 978-0078137211| Edition: 7 Overview: Charles Hill’s Global Business Today, 7e has become the most widely used text in the International Business market. Hill explains that he attempted to write a book that: (1) is comprehensive and up-to-date, (2) it goes beyond an uncritical presentation and shallow explanation of the body of knowledge, (3) it maintains a tight, integrated flow between chapters, (4) it focuses on managerial implications, (5) it makes important theories accessible and interesting to students, and ...
|  | The Lean Six Sigma Pocket Toolbook: A Quick Reference Guide to 100 Tools for Improving Quality and Speed
Publication Date: August 1, 2004| ISBN-10: 0071441190 | ISBN-13: 978-0071441193| Edition: 1 The Lean Six Sigma Pocket Toolbook blends Lean and Six Sigma tools and concepts, providing expert advice on how to determine which tool within a "family" is best for different purposes. Packed with detailed examples and step-bystep instructions, it's the ideal handy reference guide to help Green and Black Belts make the transition from the classroom to the field.Features brief summaries and examples of the 70 most important tools in Lean Six Sigma, such as "Pull," "Heijunka," and "Control Charts" ...
|  | World of Warcraft: Jaina Proudmoore: Tides of War
Release Date: August 28, 2012| Series: World of Warcraft “Nothing is free, Go’el,” Jaina Proudmoore said. “Your knowledge and skills were bought at a cost. The . . . orc you left behind in your place had done much harm in your absence. If I have heard about what is going on in Orgrimmar and Ashenvale, surely you must have!” Go’el’s mien, which had been deeply peaceful, now looked troubled. “I have heard, of course.” “And . . . you do nothing?” “I have another path,” he said. “You have seen the results of that...
|  | The Baby and Toddler Cookbook: Fresh, Homemade Foods for a Healthy Start
Release Date: June 7, 2011Making fresh, homemade meals for your baby and toddler is one of the best ways to give him a healthy, happy start in life. And while every parent can appreciate the convenience of already-prepared foods, balancing them with wholesome meals you have prepared yourself not only provides better nutrition, but also teaches your baby good eating habits. Packed with over 90 recipes and loads of nutritional information, The Baby & Toddler Cookbook makes cooking healthy meals easy, even for busy parents. By setting aside only a few hours a week, you can make and store an...
|  | ASVAB For Dummies
Release Date: October 29, 2010| ISBN-10: 0470637609 | ISBN-13: 978-0470637609| Edition: 3 Get fully briefed on the changes to the ASVAB and sharpen your test-taking skillsWant to ace the ASVAB? This essential guide includes in-depth reviews of all nine test subjects with complete explanations for every question, proficiency exercises, and tips to help you pinpoint your weaknesses and hone your test taking skills. You'll discover the pros and cons of the paper and computer exams, which tests are important to your military career, and cutting-edge study techniques.Features four full-length...
|  | Calculate with Confidence, 5e (Morris, Calculate with Confidence)
Publication Date: September 14, 2009| ISBN-10: 0323056296 | ISBN-13: 978-0323056298| Edition: 5 Calculate with Confidence provides a clear consistent format with a step-by-step approach to the calculation and administration of drug dosages. It covers the ratio and proportion, formula, and dimensional analysis methods. This popular text focuses on enhancing the learning experience of students at all curricular levels by making content clinically applicable. Concepts relating to critical thinking, logical thinking, and nursing process are presented throughout. New practice problems have be...
|  | The Kingmaker's Daughter (The Cousins' War)
Release Date: August 14, 2012| Series: The Cousins' War Spies, poison, and curses surround her…. Is there anyone she can trust? In The Kingmaker’s Daughter, #1 New York Times bestselling author Philippa Gregory presents a novel of conspiracy and a fight to the death for love and power at the court of Edward IV of England. The Kingmaker’s Daughter is the gripping story of the daughters of the man known as the “Kingmaker,” Richard Neville, Earl of Warwick: the most powerful magnate in fifteenth-century England. Without a son and heir, he uses his daughters Anne a...
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