Price:$10.88
Why We Buy: The Science of Shopping--Updated and Revised for the Internet,the Global Consumer,and Be
Book Description:
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture -- full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes:
The latest trends in online retail -- what retailers are doing right and what they're doing wrong -- and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.
A guided tour of the most innovative stores, malls and retail environments around the world -- almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.
The new Why We Buy is an essential guide -- it offers advice on how to keep your changing customers and entice new and eager ones.
Product Details:
- Paperback: 320 pages
- Publisher: Simon & Schuster; Upd Rev edition (December 30, 2008)
- Language: English
- ISBN-10: 1416595244
- ISBN-13: 978-1416595243
- Product Dimensions: 5.4 x 0.9 x 8.3 inches
- Shipping Weight: 9.9 ounces (View shipping rates and policies)
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