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International Marketing

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International Marketing: Philip Cateora,Mary Gilly,John Graham: 9780073529943: Amazon.com: Books

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September 24, 2010 007352994X 978-0073529943 15
Cateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 15th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.
Price:$162.62
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Product Details:

  • Hardcover: 742 pages
  • Publisher: McGraw-Hill/Irwin; 15 edition (September 24, 2010)
  • Language: English
  • ISBN-10: 007352994X
  • ISBN-13: 978-0073529943
  • Product Dimensions: 8.4 x 1.1 x 11.3 inches
  • Shipping Weight: 3.2 pounds (View shipping rates and policies)

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